tag:blogger.com,1999:blog-247709781486325765.post7511763397687699956..comments2024-03-05T00:56:24.219+00:00Comments on Terpsichore: Ballet as a Brand? How to bring More Money into Dance for Companies and DancersJane Lamberthttp://www.blogger.com/profile/04987025483761092818noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-247709781486325765.post-41141443020966367582014-03-20T16:56:51.074+00:002014-03-20T16:56:51.074+00:00I agree. That's why I do so much pro bono work...I agree. That's why I do so much pro bono work. I should be glad to host a conference on IP and ballet at my own expense as a gift to the companies and public if I could be sure of an audience.Jane Lamberthttps://www.blogger.com/profile/04987025483761092818noreply@blogger.comtag:blogger.com,1999:blog-247709781486325765.post-72167317547671419992014-03-20T13:37:05.516+00:002014-03-20T13:37:05.516+00:00(Sorry, not very familiar with posting on blogspot...(Sorry, not very familiar with posting on blogspot yet)<br /><br />Jane, I am shocked, but not really surprised. Only the other day, I went to a brand protection exhibition and conference, and was really quite astounded to discover what a small percentage of people actually take any action to protect their "brands" at all. I would have thought that any dance company which is producing merchandising should be looking at trademarking. Individual dancers I can understand, as very few of them have anything which you could really regard as a "brand", any more than I would bother trademarking my name for translation services (Class 41?! Wouldn't Class 35 be more appropriate?). Can it be that trademarking is perceived to be too expensive, or do they just regard the possibility of counterfeiting as being too low to bother with?Anonymoushttps://www.blogger.com/profile/10855918103588725295noreply@blogger.comtag:blogger.com,1999:blog-247709781486325765.post-10692903583271604862014-03-20T13:26:32.309+00:002014-03-20T13:26:32.309+00:00This comment has been removed by the author.Anonymoushttps://www.blogger.com/profile/10855918103588725295noreply@blogger.com