Showing posts with label sponsorship. Show all posts
Showing posts with label sponsorship. Show all posts

Tuesday, 3 June 2025

Powerhouse Ballet's Swan Lake Intensive Workshop

Jane Tucker and the Members of Powerhouse Ballet  
Author Gita Mistry  Reproduced with the author's kind permission

 







On Sunday, 25 May 2025, Powerhouse Ballet held an intensive workshop on Swan Lake at Dance Studio Leeds which proved to be one of its most successful events ever.   Many thanks to our guest ballet mistresses, Sara Horner and Jane Tucker of the Academy of Northern Ballet, and to everyone who turned up for making the day so pleasant and memorable.

Sara Horner and the |Dancers at 13:15
Author Sue Pritchard   Reproduced with the author s kind permission












Sara started our workshop at 10:00 with breathing and stretching exercises on pilates mats and towels.  As soon as she judged that we were ready for 3 hours of demanding barre and centre exercises, we brought out the travelling barres.   Sara took us through the usual exercises - pliés, tendus, glissés, ronds de jambe, frappés et cetera.   After cloches and grands battements, we removed the travelling barres and started the centre exercises with tendus and glissés. Sara taught us a beautiful adagio, and we finished with temps levés in anticipation of the grande entrée of the swans in the first lakeside scene of Swan Lake. The last half hour of Sara's slot consisted of pointework exercises for members who had received pointe training and brought their pointe shoes.  The rest of us followed the class on demi-pointe.

Jane took over from Sara at 13:15.  She began by telling us a little bit of the history of Swan Lake. The ballet had not been an immediate success when it was premiered in Moscow.  She told us that critics had complained that Tchaikovsky's music had been too symphonic for ballet.  They had plenty of other niggles before Marius Petipa and Lev Ivanov got to work on the ballet for the Imperial Ballet in St Petersburg. Since then, it has been a favourite of audiences all over the world.

Jane had selected three of my favourite pieces from the ballet: the grande entrée that I mentioned before, the pas de trois from Prince Siegfried's birthday party and the cygnets' dance.  A few years ago, I had dinner with the distinguished dancer Terry Hyde.  He told me on the good authority of Mrs Hyde, who was also a dancer, that members of the corps de ballet have been known to whisper under their breath as they enter the stage:

"I hate Swan Lake! I hate Swan Lake!  It's a terrible bore,"

And then words to the effect that they can't wait for the season to end.  I hasten to add that that story was news to Jane Tucker and also Yvonne Charlton.   Anyway, we loved the swans' entry and other pieces amd can't wait to perform them.  That could be on 15 Nov 2025 at the Chroma Q theatre in Leeds, or possibly even earlier if KNT invite us back to dance in one of their shows.  However, Lauren Savage has just proposed another lovely piece for members to consider. 

We now have something on which to build. Our plans for a summer school in Bangor or York, our own mixed bill and full-length ballet and, eventually, a salaried artistic director are becoming realizable.  However, if we are going to implement any of those plans, we shall need some additional revenues. Up to now, I have sponsored all the company's activities, and I will continue to do so to the same extent as before.  But we can do so much more if others contribute.   Earlier this year, I circulated a business plan to members that contained details of a subscription and charges for some merchandise and services.  Nobody objected to the proposals, and I shall consult on ways of implementing them.  At this point, I stress that members' contributions will fund new services and not those that were previously free. We shall also set up a friends scheme for those who want to support the company but not necessarily dance with us.  Later, we shall canvass for advertising, business sponsorship and grant funding.

We have much to look forward to, including a 2-hour class with Rachel Hickey of the Czech National Ballet at KNT Danceworks on 20 July starting at 14:00. Rachel is a fellow Mancunian who trained at Elmhurst before starting her career in the Olomouc ballet, which was also Emily Joy Smith's company.  Many thanks to Emily Joy for introducing us to Rachel.  I will post a registration card in the next few days.

Tuesday, 9 February 2016

A Cause for Double Celebration at the Robin's Nest

Natasha Watson
Copyright 2016 Ballet West: all rights reserved
Reproduced with kind permission of the Principal








































One doesn't need much of an excuse to visit the Robin's Nest bur if one has something to celebrate there are far worse ways of doing so than indulging in one of that establishment's cakes and pastries (see the photo of a slice of their sponge cake in Taynuilt - where better to create ballet? 31 Aug 2013 before Gita devoured it). I fancy that quite a lot of folk in Taynuilt will have had something to celebrate today because Natasha Watson and Andrew McFarlane have just been hired by English National Ballet (see Ballet West's home page). Hearty congratulations to both of them.

As I said in Thinking Out Loud About Ballet West on 8 Feb 2016 that ballet school must be one of the most remarkable educational institutions in the United Kingdom. These are not many institutions that can cultivate excellence in alumni like Watson and McFarlane while making dance accessible to a large section of the general public through its associate programmes, summer schools and outreach work.

Of course, such an enterprise requires facilities and the 2016 tour programme reports a £1.2 million project to build new studios on its site at Taynuilt:
"In addition to meeting the needs of the students the new studio complex will provide rehearsal space for Ballet West's full scale classical productions which tour Scotland and internationally. It has the potential of being used as a performance space and will open up all Ballet West's facilities for greater use by the local community."
Just what's needed to burn off the calories after a slap up tea at the Robin's Nest.

To help pay for this project Ballet West has appealed to the public for support and one can do so n many ways. One can slip them a few quid through their website or one can become a patron, sponsor a dancer or, if you have a business, you can become a corporate sponsor or benefactor.  If you want to find out more, call Ballet West on +44 (0)1866 822641 or email balletwest@btconnect.com.

Friday, 27 November 2015

Remembering Mandev Sokhi

A Red Kite
Source Wikipedia
Creative Commons Licence



























From 18:00 this evening Ballet Cymru will hold a gathering at its studios in Rogerstone to celebrate the life of its dancer and education officer Mandev Sokhi. This event is for "anyone and everyone to come and pay their respects to this wonderful person, who gave such a lot and had so much passion for dance."

As I said in Mandev Sokhi 10 Oct 2015 Mandev was one of my favourite dancers in one of my favourite companies. I particularly admired his performance as the beast in Beauty and the Beast which Mel Wong reviewed for us so aptly in For grown ups who haven't lost touch with their childhoods - Ballet Cymru's Beauty & The Beast 24 June 2014. I am very glad to have made Mandev's acquaintance when the London Ballet Circle visited Rogerstone on 3 Oct 2015 (see Ballet Cymru at Home 5 Oct 2015).

Mandev will be remembered tonight far beyond Newport and indeed well beyond Wales for he danced wth Ballet Cymru in every part of the United Kingdom. Clearly it will not be possible for all his admirers to make their way to Wales tonight but there are two very good ways in which we can show our appreciation of the man. First, there are still a few tickets left for Ballet Cymru's triple bill in London on the 29 and 30 Nov. I saw it in Newport on 6 Nov 2015 and reviewed it in "The Pride of Newport and the Pride of Wales" 8 Nov 2015. I am seeing it again on Monday. Another way to remember Mandev is to become a Friend of the company as I did after my visit to its studios last month. You can also make a donation or sponsor one of its productions or activities.  The company has been nominated for a National Dance Award so it is well worth supporting (see Ballet Cymru Am Byth 1 Nov 2015).

Sunday, 25 January 2015

What we can learn from Rihanna

Last week the singer Rihanna saw off an appeal by Top Shop against a decision of the High Court ordering the retailer to stop selling t-shirts reproducing her likeness in a way that suggested that she approved or endorsed Top Shop's products. If you want to understand the legal issues you can read my case notes in my law blog on the original decision in 2013 and the appeal.

"Very interesting" you may say "but what's it to do with ballet?" Well quite a lot actually because if more money is to come into dance and the other performing arts it will have to come from merchandising and endorsements. As I said in Ballet as a Brand? How to bring More Money into Dance for Companies and Dancers 13 March 2013 there is a limit to how much the long suffering British public will pay for the arts whether in the form of ticket prices or subsidies from the Arts Council.

Sports stars and performers in other art forms such as Rihanna have long known that there is a lot of money to be made from advertising, endorsement, merchandizing and sponsorship. As the Court of Appeal noted, Rihanna runs very large merchandizing and endorsement businesses. Over the years has had endorsement deaks with Nike, Gillette, Clinique and LG Mobile. She has also been very active in fashion in her own right and has made considerable efforts to associate herself in the public mind with that industry.

As I noted in my article last year:
"A few companies are already making a little extra money from advertising. The Royal Opera House shop offers a wide range of merchandise bearing the Royal Ballet name and crest such as books, calendars, greeting cards, t-shirts and videos. Other companies sell t-shirts. A website called Balletgifts, which appears to be based in New Cross. markets various items of clothing and other merchandise for the Birmingham Royal Ballet, the Bolshoi and the Mariinsky. Many companies hire out rooms in their studios or their orchestras. Most also have schemes by which businesses and individuals can become friends or patrons of a company or sponsor individual productions or dancers."
Also, a few dancers are also beginning to exploit their value as brands:
"A few superstars like Carlos Acosta and Darcey Bussell have websites through which they market branded merchandise. Acosta offersclothing and posters and advertises his book with links to Amazon and Waterstones. Bussell markets a range of children's dancewear, books and games and DVDs from her site."
However, much more can be done. You don't have to be the Royal Ballet or Carlos Acosta to make money from advertising, endorsements, merchandising and sponsorship. Every company - even quite small ones has its following - and it is not just ballerinas and premiers danseurs nobles who have fans. Look how I gush over Brill, Coracy, DePrince, Gillespie, Kundi and other favourite artistes as well as the principals of their companies.  And it's not just performers who have brands. So, too do studios, dance schools and even individual teachers.

I made some suggestions as to what companies, theatres, dancers and increasingly individual teachers can do to protect their goodwill in  Branding and Ballet - Ten Top Tips 13 June 2014. The Rihanna case is likely to be discussed at a seminar at St Pancras on the law relating to branding and fashion and luxury goods at which I shall be speaking on 10 Feb 2015. If you want to attend the seminar you can book on-line.